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Automating Blog Posts with Make.com

A guide to generating and publishing content for your static site using AI and automation.

One of the best things about a static website is its speed and security. However, this can make content updates, like adding a new blog post, feel like a manual process. But what if you could automate most of it? This guide will show you how to build a powerful content creation workflow using Make.com (formerly Integromat) and AI, allowing you to generate and format a complete blog post that you can then easily add to your site.

The Concept: A "Pseudo-Automation" Workflow

Since this is a static site without a database or CMS, we can't have Make.com *directly* publish a new post. Instead, we'll create a scenario that does 95% of the work: it will take a title, use AI to write a full article, and then format it into a complete HTML file. The final step is for you to simply copy this HTML, create a new file in your project (e.g., `post-4-new-article.html`), and deploy the site.

This workflow saves you hours of writing, formatting, and coding for each new article.

The Make.com Scenario

Here’s a breakdown of the modules you would use in your Make.com scenario:

1. The Trigger: How to Start the Process

You need a way to tell Make.com to create a new post. Here are a few great options:

• Webhook: The most flexible option. You can create a simple form or even just trigger it manually to start the scenario.
• Airtable: Create a simple base with a "Title" field and a "Status" field. The scenario can trigger whenever a new record is added or when the status is changed to "Ready to Write".
• Google Sheets: Similar to Airtable, a new row in a specific spreadsheet can act as the trigger, with a column for your blog post title.

2. The AI Writer: Generating the Content

This is where the magic happens. Use the OpenAI (ChatGPT) or Google Gemini module in Make.com.

• Connect your AI service account.
• Choose the "Create a Completion" or similar